About Zurae
Real diamonds, honestly priced.
Zurae makes fine jewellery with IGI-certified lab-grown diamonds, crafted to order for each person who wears it. We believe the moments that matter deserve a real diamond, and that choosing one shouldn't mean paying for mining, middlemen or mark-ups.

01 · Why lab-grown
The same diamond, without the detour
A lab-grown diamond is a diamond: the same pure carbon, the same crystal, the same hardness and fire as one pulled from the ground. What changes is the journey. Instead of forming deep underground and passing through a long chain of traders, ours are grown in weeks and graded independently.
That means you can choose the size, cut and quality you actually want, at a fraction of the price of a mined stone, and know exactly what you're getting.
How lab-grown compares →02 · How we work
Made for you, one ring at a time
Certified
Graded by IGI
Every centre stone comes with its own report from the International Gemological Institute, so its quality is confirmed by a third party, not just by us.
Transparent
You approve it first
Before we begin, we email you the exact diamond chosen for your ring along with its certificate. Nothing is made until you say yes.
Made to order
Crafted in 7–14 days
Your ring is set and finished in our Shenzhen workshop around your chosen size, metal and stone, then inspected before it leaves.
03 · Our standard
What every Zurae ring promises
- E colour, VVS2 clarity or higher for every centre stone, as standard rather than as an upgrade.
- Platinum and solid 18K gold, in yellow, white and rose.
- Fully insured, tracked delivery, free on orders over US$1,000.
- Free resizing within 30 days of delivery, so your ring fits the way it should.
- A real person to talk to before, during and after your order.
